WineSight Team

wineSight was created by a team of professionals combining know-how in wine and marketing, export knowledge, and design capability, backed by a family holding and investors. wineList is wineSight subsdiary in UK and was founded to handle UK operations .

	Frédéric AURIOL 38 years Studies : wine master, oenology Background : wine training and cooperative director Position : Oenologist
	Philippe FAUCHER 40 years Studies : international business Background : sales for Agnès B Position : Export Manager
	Béatrice TAIEB BUTSCH 40 years Studies : Business School Paris Background : Finance and consulting Position : Financial director
	Lydie CALLOUD 41 years Studies : Ecole des Beaux Arts Paris Background : Art and Graphic design Position : Designer
	Bill WARRY 60 years Studies : Marketing and foreign languages Background : founder of different companies Position : Co Winelist CEO
	Yanis TAIEB 40 years Studies : Business School Paris Background : International business, founder of different companies Position : Winesight CEO and co Winelist CEO

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Abilities

wineSight’s ability covers the following fields:

• Wine selection targeting general or specific target segments.
• Creation of a marketing concept integrating wines into daily lives and lifestyles to match occasions and individual need states.
• Establishment of a mix of marketing tools.
• Logistic operations to regroup wines from different regions into one location.

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History

wineSight conducted worldwide wine market research including peer review of published studies and reports, as well as a detailed study of the evolution of wine consumption in 15 countries.
 
The analysis revealed the following insights, which have been used to create the foundations for the Sublimelle brand:

• Worldwide wine market volume sales are growing annually and we can point to a correlation between wine consumption and economic development.
• Worldwide market in value sales is, on average, rising three times quicker than volume. This is a result of the trend towards better quality wines along with the introduction of new consumers groups; more and more consumers are already connoisseurs or are willing to learn and discover new wines.

• The market encompasses long-standing producing markets and countries with an historically small consumer base (Northern Europe), new producers markets (US, Australia and New Zealand) and emerging markets (Japan, Korea and Taiwan). The female market share tends to rise above the male share in many countries (UK, US and Japan) and generates new trends (for example Chardonnay is hugely popular with women worldwide or rosé wines in France, Netherlands and UK). However, the marketing of wine remains very much oriented towards men.

• French wines suffer from a lack of modernity in term of packaging, labels and image. The complexity of the appellations and the difficulty of selection, especially in the middle-range products due to the heterogeneity of quality in a same area of production.

Numerous studies conducted by wine experts show that many women have a different approach to and appreciation of wine compared to most men. The most recent experience was demonstrated by the renowned French gourmet guide called Gault & Millau (in 2007), which showed that women prefer smooth and supple wines and are impressed by more subtle flavours than full-bodied wines.

wineSight’s numerous tasting sessions with women of a wide range of ages and professions allowed the company to better understand what women are looking for from wine, and appreciate the relationship they have with wine, for example, the occasion of consumption is more important for women than it is for men.

wineSight adopted five specific criteria governing the selection of its wines:

• The wines should combine subtlety and a variety of aromas with delicacy and elegance; delicious, harmonious sensations should linger in the mouth.
• The wines should be authentic and representative of their terroir (i.e. the physical and environmental characteristics of the vineyard, especially the soil and the viniculture tradition).
• They should be ready to drink rather than require ageing and storage.
• They should be equally enjoyable as an aperitif or as an accompaniment to a meal.
• They should take into account the consumers’ lifestyle and eating habits.

The brand ‘Sublimelle’ represents the active modern woman combining numerous responsibilities and aware of the importance of me-time and self-indulgence. The website http://www.sublim-elle.fr was designed by French artist Lydie Calloud to match glamour and style with wines for a wide range of occasions from a romantic dinner to a girls’ night in to a business meeting.

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