Taste of London
London 19-22 june 2009

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London, September 3rd
wineSight will take part to "The Extraodinary Food program"


We have joined Extraordinary Food. We believe that together we can change the world - one step at a time - with the decisions we make every day. WineSight feeds and educates 10 children for a whole year via Extraordinary Food. By buying form us you help us achieve these goals. Imagine how powerful we are when we all buy in this way and automatically contribute to great causes. Imagine how much money we raise every year if by every purchase a small amount goes back. Extraordinary Food supports causes which feeds children in school. The children not just get fed they also receive an education. Hunger impacts peoples’ health and productivity - and their ability to learn. By providing daily meals for these children, they are encouraged to attend school and they are given food their brains and bodies need to be focused and enthusiastic learners. Education is the key to unlocking poverty. It is the key to empowering children in the developing world to take their future into their own hands. By providing daily meals in schools we address both these issues.

Paris, August 20th
wineSight issues a new range of labels for Sublimelle. Designed by Lydie Calloud, a French artist, they have been inspired from the woman fashion tendancy for 2008-2009.

London, August 6th
wineSight will exhibit its range of wines dedicated to weddings "C'est l'Amour" in Debenhams stand at the wedding fair london and Birmingham...

London and Birmingham, July 23rd
following to a very sucessfull taste of London and Birmingham, wineSight is negociting with fine restaurants in the 2 cities to distribute its ranges of wines.

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Wine +
London 3-4 Feb 2009

Gordon's Ramsey taste of christmas
Excel London 4-7 Dec 2008

The Wine show
London 23-26 Oct 2008


Islington, september 30th
Women Unlimited events, wineList introduced some wines of Sublimelle range to the 80 women who attend to "Realize your potential as a woman entrepreneur". Among the speaker for the event, were Penny Power founder of Ecademy, Pauline Crawford, Chair Co-founder of Gender Dynamics, Gina Lazenby, Best selling Author, award winning businesswoman and award winning businesswoman and Wealth Dynamics Master Practitioner, Gita Patel, Co-founder of Stargate Capital Investment Group responsible for launching the first UK investment fund for women’s enterprises, Jacqueline Rogers, Co-Founder of Athena Network, one of the leading women-only networks in the UK.
Read the speech

The national wedding show (on Debenahms stand)
London 26-28 Sept 2008
Birmingham 10-12 Oct 2008

Taste of birmingham 10-13 July 2008

Taste of London 19-22 June 2008, Regent's Park

London Wine Fair 20-22 May 2008, ExCeL
www.londonwinefair.com

London, High street Kensington, April 24, 2008
Sublimelle range is launch on the on trade at The Soprano piano bar. More than 100 persons attended ans as much as 14 journalists. Please find the speech made by our CEO Yanis TAIEB.

London, January 16 and 17, 2008
Wine + exhibition, Winesight meet restaurants and hotels and other on trade professionnals, numerous great contacts!

Earl' court boat show, November 30, to December 9, 2007
We spend a wonderful week with our friends from the Isle of Wight in "Cowes high street". Thanks to July and Quay Cuisine, we had the opportunity to meet very nice people.
Thanks to all the kind people we met, and see you soon in Cowes.
We had also the chance to meet many cruise and events planners to make them discover our range of wines.

London, Capital club, FTPB press bureau Christmas Party, 29th November 2007
What a nice evening, organized by FTPB, the press bureau of French economic mission managed by Philip JOLY!
We had the occasion to make discover 8 wines of the Sublimelle range to the 70 journalists, editors working for trade-press publications and officials from British and French institution.
Thanks to all the attendees and the FTPB team: Philip JOLY, Kate Ambler and Yann Calvez, for these wonderful times.



London, Christmas Grand Sale,  november 21th to 24th 2007
Thanks to a meeting with a fashion designer, Sublimelle wines will be soon associated to fashion shows events.


London, Olympia, BBC  good  food show  november 16th to 18th 2007
Meeting with Julie Hudson and Quay cuisine.


London, Olympia, Spirit of Christmas show 7th to 11th 2007
Meeting with a chocolate producer which will soon bring to an association chocolate/wine.


Islington, The Wine Show, october 25th to 28th  2007
The first show to introduce the Sublimelle range in UK.It is 6.30pm and due to traffic and other logistic problems, our stand is still empty...the show opens in 30 minutes. Après 30mn d'état de grâce, we managed to be ready just on time!
The rest of the show was a succession of great moments. The selection of wines is seen as "courageous". The concept of "wine dedicated to women" as well as the communication universe around is a success. The attendees appreciated the wines and we get some unexpected (for a general public show) professionnal contacts with a company working around luxury hotels and one of the most important wine bar chain in UK.


London, March 2007, Tasting organised with the Woman Institute
Thanks to the Woman Institute, 40 women tasted a part of our range Sublimelle: we could not have expected a better assistance. Among the 7 wines, 6 obtain an average mark between 6,7 and 7,5/10.
Thank you for this great evening. It was wonderfull to exchange with all of you and to learn more on the women wine perception.This experience will allow us to have a more accurate view on UK women preferences in term of wines.

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Sublimelle veut séduire les femmes (French)

Wine: Girl power (English)

New wine aimed at the fairer sex (English)

New wines aimed at women (English)

Chick Licks (English)

French wine specialists... (English)

New wines aimed at women (English)

Female-friendly wines to launch in London (English)

New wine aimed at the fairer sex (English)

Women Drinking More Than Ever (English)

Женское вино (Russian)

Французский нежный «Sublimelle»для женщин (Russian)

Sublimelle (Russian)

Vino e donne (Italian)

Donne e vino... O vini per le donne? (Italian)

Weine speziell für Frauen (German)

¡Oh-la-la! Vinos franceses para mujeres (Spanish)

Sublimelle, vino para mujeres (Spanish)

Alt for mange slotte (Danish)

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December 2007
Ooh-la la! French wines for women know just how to seduce stylish British ladies

French wine specialists, wineSight (http://www.winesight.fr/), have arrived on British shores in the nick of time with the Sublimelle range of middle- to premium-range wines for women. Exhibiting at the exclusive on-trade event, Wine+, in Olympia, London (16 to 17 January 2008), wineSight plans to showcase its carefully selected range of female-oriented wines to restaurateurs, caterers and bar managers with a passion for profits and pleasure.

Women of Great Britain prepare for a collective sigh of relief, as wineSight introduces its stylish and sophisticated range of French wines, under the Sublimelle brand, targeting stylish and sophisticated ladies.

• Finally, there is a company prepared to speak to women as wine connoisseurs and not winos.
• Finally, there is a company prepared to call time on a male-dominated wine market.
• Finally, there is a portfolio of high quality French wine targeting women who appreciate wine for what it really is – a pleasure to be enjoyed and experienced.

 A team of professionals combining know-how in wine and marketing with export knowledge and design capability created Sublimelle by wineSight to address the individual preferences of women without relying on patronising and over-familiar marketing messages. There is no need for the jokes, images of distressed housewives or lingerie, like other alcoholic drinks squarely aimed at women. Instead, wineSight prefers to let the wine do the talking.

Following numerous taste tests with women, 25 wines from key regions across France such as Bourgogne, Languedoc and Alsace, have been selected from an original list of 400, which were pre-selected by wineSight’s expert Frederic Auriol, along his 20 years of tasting experiences. Sublimelle carries colourful but subtle labels providing straight-talking details such as brief tasting notes, food matching, and information about the origin of the grape variety.

The dumbing down of wine for women has thankfully come to the end of the line. Over the past year wine for women has focused on making wine lower in calories, lower in alcohol and lower in flavour, despite the fact that more and more women have become interested in trading up to a higher quality glass of wine as a well-deserved indulgence.

We’ve all heard the statistics pointing to women buying and consuming more wine than men in many countries around the world. Studies have also proven that many women prefer smooth, supple and subtle wines offering a delicate combination of flavours, while men, specially when they are unexperimented, tend to prefer full-bodied wines.
For women, the scent of the wine is crucial, while men focus on the palate. Women tend to seek the full wine experience: who we’re with, what we’re eating, and how we feel. Yet, the market continues to be dominated by brands aimed at men, alongside a handful of wines for women, many of which fall short of the mark when it comes to style and finesse.

wineSight appreciates that there is no need to over-complicate matters: the French produce excellent wine; British women like to treat themselves to a delicious glass or two, and are impressed by taste rather than wine snobbery.

Currently, the wines are available for sale online at www.chateauselect.co.uk/SublimelleIntro.htm with no minimum order. Since the company’s arrival in Great Britain in November 2007, wineSight has developed relationships with some of the leading bars and restaurants in London keen to capitalise on women’s increasing interest in higher quality wines on their night out. wineSight aims to plug the huge gap in the on-trade market for stylish and sophisticated products for women that are free from snobbery and jargon and without the patronising marketing pitch. The brand Sublimelle is also considered by hotel chains, airways companies…as a marketing mean to reach their women customers
wineSight will enentuelly join events more specifically dedicated to women like fashion show, business women association meetings…
The premium portfolio will be available to sample at the Wine+ exhibition (stand 129) with the aim of increasing the variety and choice of wine for women in bars, restaurants and clubs across the country.

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Notes to Editors

For more information about wineSight and the Sublimelle range of French wines, or to place an order, please contact Yanis Taieb at yanis.taieb@winesight.fr or call +33 (0)6 34250919.

For photography or further media information please contact Helen Lewis at helen@foodanddrinktowers.co.uk or call +44 (0) 2087711212 / +44 (0) 7904801669.

If you would like to attend the on-trade Wine+ exhibition at Olympia in London on January 16th or 17th 2008 please contact Helen Lewis. We can send you a free invitation in the post and also arrange a convenient time for you to speak with wineSight, try the wine and pick up a free bottle to take home and sample with family and friends.

Background to wineSight and Sublimelle
The 25-strong middle-premium range of Sublimelle wines (http://www.sublim-elle.fr/) were first introduced into Great Britain by wineSight (www.winesight.fr) in November 2007. The wine portfolio is now available for purchase from the wineSight website from an individual bottle to as many as you can fit in your store cupboard/wine cellar.

wineSight was created by a team of professionals combining know-how in wine and marketing, export knowledge, and design capability, backed by a family holding and investors.

wineSight’s ability covers the following fields:

• Wine selection targeting general or specific target segments.
• Creation of a marketing concept integrating wines into daily lives and lifestyles to match occasions and individual needstates.
• Establishment of a mix of marketing tools.
• Logistic operations to regroup wines from different regions into one location.

wineSight conducted worldwide wine market research including peer review of published studies and reports, as well as a detailed study of the evolution of wine consumption in 15 countries (XX).
 
The analysis revealed the following insights, which have been used to create the foundations for the Sublimelle brand:

• Worldwide wine market volume sales are growing annually and we can point to a correlation between wine consumption and economic development.
• Worldwide market in value sales is, on average, rising three times quicker than volume. This is a result of the trend towards better quality wines along with the introduction of new consumers groups; more and more consumers are already connoisseurs or are willing to learn and discover new wines.

• The market encompasses long-standing producing markets and countries with an historically small consumer base (Northern Europe), new producers markets (US, Australia and New Zealand) and emerging markets (Japan, Korea and Taiwan). The female market share tends to rise above the male share in many countries (UK, US and Japan) and generates new trends (for example Chardonnay is hugely popular with women worldwide or rosé wines in France, Netherlands and UK). However, the marketing of wine remains very much oriented towards men.

• French wines suffer from a lack of modernity in term of packaging, labels and image. The complexity of the appellations and the difficulty of selection, especially in the middle-range products due to the heterogeneity of quality in a same area of production.

Numerous studies conducted by wine experts show that many women have a different approach to and appreciation of wine compared to most men. The most recent experience was demonstrated by the renowned French gourmet guide called Gault & Millau (in 2007), which showed that women prefer smooth and supple wines and are impressed by more subtle flavours than full-bodied wines.

wineSight’s numerous tasting sessions with women of a wide range of ages and professions allowed the company to better understand what women are looking for from wine, and appreciate the relationship they have with wine, for example, the occasion of consumption is more important for women than it is for men.

wineSight adopted five specific criteria governing the selection of its wines:

• The wines should combine subtlety and a variety of aromas with delicacy and elegance; delicious, harmonious sensations should linger in the mouth.
• The wines should be authentic and representative of their terroir (i.e. the physical and environmental characteristics of the vineyard, especially the soil and the viniculture tradition).
• They should be ready to drink rather than require ageing and storage.
• They should be equally enjoyable as an aperitif or as an accompaniment to a meal.
• They should take into account the consumers’ lifestyle and eating habits.

The brand ‘Sublimelle’ represents the active modern woman combining numerous responsibilities and aware of the importance of me-time and self-indulgence. The website http://www.sublim-elle.fr was designed by French artist Lydie Calloud to match glamour and style with wines for a wide range of occasions from a romantic dinner to a girls’ night in to a business meeting.

ARTWORK

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